Adventure Outings Booklet

Objective
Create a 16-page calendar brochure to promote campus outdoor programs and Adventure Outings (AO) for upcoming trips in the Spring 2013. Main design objectives included modern layout, use of photography throughout, and creating a composition that appealed to the target audience of college students and recreational enthusiasts.

Solution
I designed a composition that was reflective of the adventurous experience provided by AO. Inspired by details used in topographic maps, I designed a angular grid system around this theme. The composition was supported by linear details and appropriately arranged typography. Photography was positioned into pockets of negative space and edited using precision cut-outs in Photoshop and feather gradient effects.