EXPERIENCE
Senior Graphic Designer
Uneka Concepts | Pleasanton, CA
April 2018 – Current
Responsible for managing complex creative projects from start to finish: set timelines, interpret creative briefs and feedback, design on-brand solutions that align with client budgets, manage deliverables and communicate with internal team and external clients. Create and maintain highly organized file management workflow. Manage print production: prepping files, reviewing proofs, and overseeing production process. Create visually impactful presentation deliverables. Requires research summaries, sketches, user scenarios, renderings, different media options, mocked up graphics on structural models.
Pleasanton, CA
April 2013 – Current
Provide a range of contract creative services to Bay Area clients. Projects include: logo design, brand identity, business cards, custom wedding invitation suite, day-of event details, signage, and wearables.
Pinn Technologies, Inc. | Redwood City, CA
December 2016 – March 2018
Lead graphic designer supporting Product, Marketing, Sales and HR teams. Projects include: product UX and GUI, wireframes, company website (pinn.ai), diagrams and illustrations, pitch decks, proposals, corporate stationary and business cards, employee handbook, and more. Designed company brand identity from scratch. Brand elements include: logo, typography, color palette and custom iconography. Managed 6 contractors, located nationwide and $500K annual budget. Contractor responsibilities include graphic design, copywriting, social media, blogs, and events. Completed copywriting for mission and vision statements, job postings, and website copy.
Creative Manager
FINIS, Inc. | Livemore, CA
January 2015 – November 2016
Managed a team of 3 designers (including remote employee based in Bulgaria). Primary funnel for all design requests amongst internal departments, external partners, and vendors. Responsible for inputting creative briefs into Teamwork PM and delegating projects to the Creative Team. Coordinated project timelines and ensured that all deliverables were completed on-time. Attended weekly meetings with senior management to review company growth plan, project approvals, product launch schedule, monthly content planning, and more. Provided Creative Team members with project-specific art direction.
Graphic Designer
FINIS Inc. | Livemore, CA
August 2013 – November 2016
Collaborated with internal Marketing and Sales teams and designed a wide range of collateral including merchandising/POP materials, brochures, social media, email marketing, ads (digital and print), swimwear designs, and more. Solely responsible for the mobile application and website UI framework, visual design and upkeep. In a collaborative effort, redesigned company brand identity and implemented online Brandfolder presence to promote asset circulation and international dissemination. Led the team responsible for redesigning the company brand identity and implementing the online Brandfolder presence to promote asset circulation and international dissemination. Featured in Brandfolder Productivity eCourse “Making the Most of the Small Team”.
Visual Designer
Roku, Inc. | Saratoga, CA
May 2013 – August 2013
Responsible for designing seasonal/promotional UI overhangs and themes displayed on millions of Roku devices. Updated and completed visual maintenance work on existing artwork. Using limited Linux command line code, tested theme artwork live on televisions. Tested theme artwork live on televisions using Linux command line interface.
Junior Graphic Designer
Academic Technologies | Chico, CA
Spring 2012 • Summer 2012 • Fall 2012
Conceptualized, designed and collaborated with campus clients and in-studio designers on a wide variety of projects, including signage, publications, and brochures. Worked closely with projects from initial design brief to print production.
EDUCATION
California State University, Chico
BA Communication Design
Fall 2008 – Fall 2012
Emphasis in Graphic Design
Cumulative GPA 3.427
ENGAGEMENT & AWARDS
Letterpress Cylinder Core Certificate Program
Center For The Book | San Francisco, CA
Spring 2017
Womens Club Water Polo
CSU, Chico
4-years participant, 2-years served as team officer (President and Vice President)
Member
Golden Key Honour Society
Fall 2012
Honorable Mention, Student Book Competition
Chronicle Books | San Francisco, CA
Spring 2012
Dean’s List Recognition
Fall 2009 • Fall 2010 • Spring 2011 • Fall 2012
SKILLS
Mac – Fluent
Illustrator
Photoshop
In Design
XD
Sketch
Balsamiq
HTML + CSS
Brandfolder
NetSuite
Teamwork PM
Acrobat Pro
MS Office Suite
Trello
REFERENCES
Available upon request.
CONTACT
E: rachel.we.smith@gmail.com