FINIS Edge Packaging

Objective
Design elite packaging for the Edge swim fins by FINIS. The packaging needed to accommodate all swim fin sizes (S-XL), include a size indicator that can be marked onsite, and display the product description in 9 different languages. Customers were encouraged to remove swim fins from packaging and “try it on”, so the material(s) need to be durable, and the packaging design is simple and easy to reassemble.

Solution
I designed the packaging to be primarily black to create high contrast against the bright, yellow swim fins and promote to an elite product persona. I designed a custom logotype for the Edge fin that incorporated angular forms and compatible letterforms with company typeface family, DIN Pro. I included a coordinated checkbox size and color indicator into the design that matched the circular dot embedded on the bottom of the fins. I designated the back label of the packaging for a product description, size identification and barcode. A small hangtag attached via string, I included a condensed list of translated product features.