FINIS Technical Swimwear Booklet

Objective
Design a printed booklet highlighting FINIS technical swimwear – Vapor, Fuse and Onyx. The booklet needed to align with newly established FINIS brand guidelines. The layout incorporated an assortment of current photography, product descriptions, comparison charts and diagrams.

Solution
I designed a 12 page, horizontal booklet that offered a “deep dive” into the FINIS technical swimwear collection. Each suit was allocated a two-page spread that included a product description, available colors, custom iconography describing features and benefits, and a usage photograph. 

In collaboration with the Marketing and Product Development team members, we created custom icons that represented fit, textile and compression. I digitally rendered the final icons, illustrations, diagrams, and charts using Adobe Illustrator and InDesign.

Over 7,500 printed copies were distributed internationally at swimming events, tradeshows, included in customer product orders, and circulated amongst the FINIS dealer network.