Helix

Objective
Helix, an established Silicon Valley company specializing in DNA testing, was seeking a complete package redesign. Uneka was tasked with designing a new package that would be less bulky, compliant with residential shipping standards, budget conscious, and aligned with operational goals.

Solution
We [Uneka] established a cross-functional, in-house team of Structural Design, Graphic Design, Project Management and Manufacturing. I was responsible for all graphic design efforts, generating presentation materials, and providing production ready files for production.

The deliverable resulted in 4 SBS folding carton sleeves, universal corrugated base, self-assembled corrugated mailing box, quick start guide, and 40+ product cards. The sleeves were designed to be customizable, while maintaining synchronous placement of Helix brand elements and seamlessly paired with universal base. Folding carton sleeves include a window feature on the backside, enabling test tube scanning in the operation environment. Finishes include soft touch, matte lamination, and spot UV treatment. The product cards were designed using a universal template to ensure each of maintenance and scalability.