So More Can Swim

Objective
Conceptualize, sketch and illustrate So More Can Swim campaign logo. Develop campaign visual guidelines and digital marketing solutions to highlight how FINIS goggle purchases benefit charitable organizations that help make swimming more accessible.

Solution
I started with illustrations that visually suggested goggles, the recycling sign and use of arrows, continuity, symmetry in the forms, and the infinity sign to re-enforce the key concept of renewal and giving back to the community. The final design was a blend of these concepts – the center form portraying both the infinity sign and an abstracted goggle in the center; and the arrows on the left and right side creating the recycling/continuous effect, while offering a faux symmetrical appearance.

Supporting collateral consisted of a website landing page, social media tiles, email marketing graphics, and inclusion of campaign details on all FINIS goggle packaging.