Viseart

Objective
Design new packaging for high performance make-up brand, Viseart. Overall packaging design will be easily scalable to current and future SKU's, showcase the pigmented shadows packaged within, and convey "high quality" in a retail environment.

Solution
We [Uneka] established a cross-functional, in-house team of Structural Design, Graphic Design, Project Management and Manufacturing. I'm continually responsible for generating graphics for SKU's, photography and image editing of eyeshadow palettes, and producing production ready files.

All palettes feature a smooth, soft touch finish with selective gold foil treatment. The outer sleeve features an aerial view photograph of the palette packaged within. Each photograph is fine-tuned in Photoshop for shade color matching. Elements are consistently placed across all packages, which improves brand awareness and helps customers easily identify products.